CASE STUDY 3
A Parkside Cafe
A mobile trailer becomes an opportunity to capture audiences in a multitude of different areas in the city. Whether a busy lunch hour in the business core or engaging passersby on a weekend walk by the park, the trailer brings the retail experience to the streets.
The guest engagement and energetic vibe of the visitors attract the attention to make spontaneous purchases. The chance encounter forms an unexpected and novel location which creates a memorable and lasting retail experience for guests.
Various pre-determined urban locations
115 square feet
8' x 14' trailer
Monday through Sunday, one-week duration
Existing design, minimal or no customization. Most cost effective.