CASE STUDY 2
A Winter Retreat
A classic Airstream is a backdrop to an outdoor winter experience for a cold-weather fashion retailer, showing off their product quality and excellence in the ideal climate conditions.
The crackling sound and scent of a wood-burning fire pit provide warmth for brand ambassadors to discuss their complete product collections with guests. At the same time, the Airstream interior presents an opportunity to display fashion and sporting accessories and an area for guests to process digital payments.
This retail experience creates a lasting memory for guests between their new purchases and this outdoor chance encounter.
The parking lot of a destination Ski Resort
230 square feet, plus exterior retail space
30-foot Airstream, Classic 30RB
Open to guests from Thursday through Sunday, for a 6-week duration
Some customizable design elements