CASE STUDY 2
A Winter Retreat

A classic Airstream is a backdrop to an outdoor winter experience for a cold-weather fashion retailer, showing off their product quality and excellence in the ideal climate conditions. 

The crackling sound and scent of a wood-burning fire pit provide warmth for brand ambassadors to discuss their complete product collections with guests. At the same time, the Airstream interior presents an opportunity to display fashion and sporting accessories and an area for guests to process digital payments. 

This retail experience creates a lasting memory for guests between their new purchases and this outdoor chance encounter.

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PROJECT DETAILS

Location:

The parking lot of a destination Ski Resort ​

Size:

230 square feet, plus exterior retail space 

Base structure:

30-foot Airstream, Classic 30RB

Duration: ​

Open to guests from Thursday through Sunday, for a 6-week duration 

Customization:

Some customizable design elements

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