CASE STUDY 1
A Flagship Home
Within the heart of the city, an aspirational home lifestyle showroom arises in an empty lot slated for residential development.
Between apartment blocks, commercial hubs, and street-front retail, a series of shipping containers unite to create a courtyard house to show the Brand's true potential.
The model home is an experiential journey as brand ambassadors tour guests through the kitchen, lounge, bedroom, bathroom and ending in the outdoor courtyard.
Guests of the home are encouraged to interact with the product to test the comfort and quality. Finish samples are available to touch and feel, and the entire product catalogue is explored on digital devices while the guests relax with a coffee in the courtyard.
Urban mixed-use neighbourhood
1,500 square feet, including courtyard
40 foot, 20 foot and 12-foot standard shipping containers
Open to guests for 8 months
Complete custom design